You might be wondering what this photo has to do with making your business stand out. I encourage you to keep reading. Do you want to stand out from your competition? Look at what your competition is doing. Is all of their marketing based on referrals? Are they running local print ads? Advertising online with Facebook or Google? On the radio?
Knowing how they’re getting the word out can be a great way to get ideas for your own marketing efforts. But following the crowd, doesn’t guarantee success. If you’re using the same marketing strategy everyone else does, your business may end up looking like everyone else’s.
In the end, customers need to know what it is that makes you different. Tell them why they should they choose you over another business. Knowing it’s important to make your business stand out from the crowd is not enough; do something to make your business stand out. Here are a few ideas to get you started.
1. Take Pride in Your Customer Service
Seriously, the experience your customer has is really vital to the success of your business. Don’t blow the opportunity to get them back a second time or refer others to you. Treat your customers like you would want to be treated. We all have an expectation to be treated fairly and to receive the products or services we pay for in a timely manner.
2. Be Helpful
3. Determine your Niche
Jack of all trades — master of none. To say that you specialize in everything counters the very definition of the word. Choose one or two areas you want to concentrate on and proceed to dominate those areas. If you try to be the answer for every problem, consumers won’t know when you truly are the right fit for their current need.
4. Make Yourself Memorable
Sometimes the smallest things can make the biggest impact. Do something unexpected to surprise and delight your customers. A special touch, a little something extra will make you stand out and create raving fans. A great story to illustrate this is the coat that John Janstch bought for his wife. The first time she wore it, she reached into the pocket and found a little slip of paper. She pulled it out fully expecting to read a note that said something like “inspected by #48,” but instead it read “You are a goddess!” That little simple note kind of made her day as it was so unexpected. And, as a result, the tiny, thoughtful act made them both want to know more about the brand behind this coat. Now that picture makes sense, right?! Figure out a way to make them remember you!
5. Be Honest & Fair
If you live by the mantra ‘honesty is the best policy’, you’re my kind of folk! When mistakes or misunderstandings occur, communication can go a long way. Do your best and then some to improve the customer experience. There’s that word again, but customers relate experiences with brands. Negative feedback can spread like wildfire through social media and word of mouth. Accept the mistake or misunderstanding and take steps to correct it. You may have to go far out of your way, but consider it an opportunity to make the customer relationship stronger, whether it was your fault or not.
Hopefully, this list gives you a good idea on a few key areas where you can get started. Whether you’re offering a product or a service, your customers’ experience can be an opportunity for standing out, rather than fitting in. You can decide if you want to go ahead and break the mold.